BP Propoganda

First video
Glittering Generalities: "we are working hard," "I'm deeply sorry."

Second video
Glittering Generalities: Emerril literally spent the entire time talking about how they're "working hard," and how he spends the entire time talking about things which he doesn't fully understand.

Testimonial: He's pretty famous, but knows nothing about any of this stuff.

Third & Fourth
Testimonial: both were Olympic athletes for 'Merica.

Transfer: Lolo Jones holding the American flag, and then showing a BP (British Petroleum, ironically) logo shortly thereafter, thereby transferring the positive feelings associated with the flag to BP

On an irrelavent note, they talked about overcoming obstacles that aren't even remotely related to anything that BP does....

Fifth
Card Stacking: they talked the entire ad about how gulf tourism has had it's best year after the oil spill, and said how well the Gulf is doing NOW, not how it was doing when the oil spill happened.

English Journal 2/4/13 Super Bowl ads

Tide:
-Pathos (humor, appeal to passion for football)
-Target audience: football fans (especially women who are football fans who wash clothes)

VW Beetle:
-Pathos (humor, "feeling good")
-Target audience: People watching the superbowl

Oreo
-Pathos (humor, straight up absurdity)
-Target audience: People watching

Budweiser
-Pathos (sentimentality)
-Target audience: As sexist as it unfortunately seems to be, women.

English Journal: 1/16/13

'50s and '60s

New Country Corn Flakes
Appeals:
-Ethos: General Mills makes it, "the way they should." But more importantly, General Mills is an established brand
Fallacies:
-Half-truth: Doesn't say anything about how they taste, only about the texture (they don't wilt when you pour on milk)

Alka-Seltzer


'70s

Delk
Appeals:
-Logos: It's cheaper compared to others and is long lasting
Fallacies:
-Glittering Generality: Ward off trouble, "for a very long time."

English Journal 1/10/13 "Chain Gang"

Summary: People are working hard (whomever they are) and they're seemingly wasting their life away working at whatever they're doing (I doubt that the "chain gang" is literal)

Analysis:
-Chain gangs often do things in time together uniformly
   >At the time the song was written, suburban "cookie-cutter" America was just getting started...maybe a poke at the synchronization of the new American lifestyle by comparing it to a chain gang.

English Journal: 1/9/13

'80s Commercials Vol. 9

Mitsubishi Electronics:
-Appeals: pathos, ethos, logos
-Target audience: people with disposable income

Oldsmobile Cutlass Ciera
-Appeals: ethos, pathos, logos
-Target audience: younger people or people who watched Frankie Avalogn.

Apple IIGS
-Appeals: pathos, logos, ethos
-Target audience: parents

English Journal 10/2/12. "Young Life"

Claims:
 -The man shot the deer
 -Bartlett is illustrating stereotypical "Redneck" America
 -Bartlett is praising stereotypical "Redneck" America

Support (to each claim, respectively):
 -The deer doesn't appear to be alive, and the man is holding a shotgun
 -The man owns a shotgun, a pickup truck, and hunts, all stereotypes of a redneck
 -The dead deer, the powerful position of the shotgun in the painting.

English Journal 11/9/12, "2+2=5"

Subject: Loss of free will? Conformity?
Tone: Negative, "devil's way"
Theme: The strong pull of conformity on society, even on the strongest