First video
Glittering Generalities: "we are working hard," "I'm deeply sorry."
Second video
Glittering Generalities: Emerril literally spent the entire time talking about how they're "working hard," and how he spends the entire time talking about things which he doesn't fully understand.
Testimonial: He's pretty famous, but knows nothing about any of this stuff.
Third & Fourth
Testimonial: both were Olympic athletes for 'Merica.
Transfer: Lolo Jones holding the American flag, and then showing a BP (British Petroleum, ironically) logo shortly thereafter, thereby transferring the positive feelings associated with the flag to BP
On an irrelavent note, they talked about overcoming obstacles that aren't even remotely related to anything that BP does....
Fifth
Card Stacking: they talked the entire ad about how gulf tourism has had it's best year after the oil spill, and said how well the Gulf is doing NOW, not how it was doing when the oil spill happened.
Drew,
ReplyDeleteNice job determining a different propaganda technique in each video clip. Your analysis of Transfer was excellent, but each of the other PTs are not quite precise. Also, the assignment required you to determine not only a different PT for each video clip, but a logical fallacy as well - what are your LFs?