'50s and '60s
New Country Corn Flakes
Appeals:
-Ethos: General Mills makes it, "the way they should." But more importantly, General Mills is an established brand
Fallacies:
-Half-truth: Doesn't say anything about how they taste, only about the texture (they don't wilt when you pour on milk)
Alka-Seltzer
'70s
Delk
Appeals:
-Logos: It's cheaper compared to others and is long lasting
Fallacies:
-Glittering Generality: Ward off trouble, "for a very long time."
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