Wednesday, February 27, 2013

English Journal 2/4/13 Super Bowl ads

Tide:
-Pathos (humor, appeal to passion for football)
-Target audience: football fans (especially women who are football fans who wash clothes)

VW Beetle:
-Pathos (humor, "feeling good")
-Target audience: People watching the superbowl

Oreo
-Pathos (humor, straight up absurdity)
-Target audience: People watching

Budweiser
-Pathos (sentimentality)
-Target audience: As sexist as it unfortunately seems to be, women.

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