English Journal 2/4/13 Super Bowl ads

Tide:
-Pathos (humor, appeal to passion for football)
-Target audience: football fans (especially women who are football fans who wash clothes)

VW Beetle:
-Pathos (humor, "feeling good")
-Target audience: People watching the superbowl

Oreo
-Pathos (humor, straight up absurdity)
-Target audience: People watching

Budweiser
-Pathos (sentimentality)
-Target audience: As sexist as it unfortunately seems to be, women.

English Journal: 1/16/13

'50s and '60s

New Country Corn Flakes
Appeals:
-Ethos: General Mills makes it, "the way they should." But more importantly, General Mills is an established brand
Fallacies:
-Half-truth: Doesn't say anything about how they taste, only about the texture (they don't wilt when you pour on milk)

Alka-Seltzer


'70s

Delk
Appeals:
-Logos: It's cheaper compared to others and is long lasting
Fallacies:
-Glittering Generality: Ward off trouble, "for a very long time."

English Journal 1/10/13 "Chain Gang"

Summary: People are working hard (whomever they are) and they're seemingly wasting their life away working at whatever they're doing (I doubt that the "chain gang" is literal)

Analysis:
-Chain gangs often do things in time together uniformly
   >At the time the song was written, suburban "cookie-cutter" America was just getting started...maybe a poke at the synchronization of the new American lifestyle by comparing it to a chain gang.

English Journal: 1/9/13

'80s Commercials Vol. 9

Mitsubishi Electronics:
-Appeals: pathos, ethos, logos
-Target audience: people with disposable income

Oldsmobile Cutlass Ciera
-Appeals: ethos, pathos, logos
-Target audience: younger people or people who watched Frankie Avalogn.

Apple IIGS
-Appeals: pathos, logos, ethos
-Target audience: parents